Question Hub: Google launches QH For US Publishers – Find Content Ideas Specific To Your Niche
Google Question Hub was initially available in India, Indonesia, and Nigeria and is now available in the US after a few years of research.
Accessible at questionhub.withgoogle.com, the Google Question Hub is now available for U.S. publishers to register. In 2018, Google introduced the Query Hub in regions where the company felt that its search index did not contain enough material for searchers.
Google then began showing searchers this box last year but told us it’s about COVID queries, but it’s far wider than COVID queries.
What is the Google Question Hub?
The Question Hub is a platform that helps developers to build richer content by unanswered questions. Google says. Question Center gathers and surfaces these unanswered user requests to bloggers, writers, and developers of content like you.”
It is simply a way for Google to let searchers inform it that the given search results don’t address the query. Then Google takes those questions and transmits them to publishers, who can produce content that addresses the query in turn.
Now open to publishers in the United States. In 2018, Google previously began the Query Hub for Indian (Hindi, English), Indonesian (Bahasa Indonesia), and Nigerian publishers (English). Google has modified its FAQs to indicate that they are now available for English in the United States.
I already had access to these as I am based out in India but as per Search Engine Land – tried it, and yes, they got access to it on Google Search Console pages.
Here are some screenshots from the same.
Here is how it helped me gain content,
Why you should be using this?
This may be an excellent way for publishers to recognize search content, I do not find useful Google search results.
I searched Google for search-related topics for which searchers were unable to find answers and I could find a list of questions (as you can see from the screenshots above) about the content I can make, which may address the questions of searchers.
Now that this is available to American publishers, many new publishers now have access to this information store.