How to boost your Google location Ranking in 1 Week?
Both of us did it before: google a restaurant, a hotel, or a café to find out about the place in our local district (whether you are on vacation or not!). Many people would type “hotel in [location]” on Google while looking for a hotel. But how do venues rate among the top searches of the month?
In this blog post, we will share some hospitality tips to improve the visibility of your hotel for location-based Google searches.
Let’s get some data started. This is the average monthly search volume for “hotels in [location]” for the six most popular European tourist destinations:
- Hotel in Paris: 8,700 searches monthly
- Hotel in London: 7,000 searches monthly
- Hotel in Barcelona: 2,300 searches weekly.
- Hotel in Prague: 1,100 searches monthly.
- Hotel in Florence: 450 searches weekly.
Looking at these figures, it’s fair to assume that your hotel is one of the most effective ways to establish a steady influx of new clients and a powerful online presence in Google’s top searches.
How does Google manage hotel location searches?
You need to understand how Google optimizes hotel searches before developing a designed game to improve your hotel exposure in organic search.
For instance, when we type “hotel in London” Google shows the result:
Users can view an interactive Google Map with hotel locations and a hotel list. Any of these components can be clicked.
The findings below are not hotels, but reservations for websites like TripAdvisor and Booking.com. The first hotel mentioned is on the second page of your Google search for the word “hotel in London”
The benefit of Google location searches is to have the greatest opportunity to succeed in organic search by relying on Google search maps as prominently as possible.
While the map gets most of the search clicks, the list on the left-hand side of the map lets you show your hotel directly to potential customers.
How does Google decide which hotels to display on its map?
You need to consider two main factors to understand how Google decides the hotels shown on its map.
The Google search maps and listings are filled with profiles mostly created by hotel brands, named Google My Business (GMB).
Google gets a fee from its map listings for any reservation.
To appear on the map, your hotel needs a GMB profile. The establishment of a GMB profile promotes clicks and allows Google to expose you more. To optimize your listing and gain more clicks, you can make minor adjustments to your GMB profile
Three ways that you can increase the chance of clicking your GMB profile are:
- Set up and complete each section of your GMB profile
- Make sure your hotel is listed on famous booking sites and that your key information is consistent in these listings
- Do as many strong Google reviews as possible
Finally, when Google finds the clicks on your hotel list are increased, you will be rewarded with being listed higher. It causes a snowball effect as you get more clicks and get higher each time.
Let’s look at all three ways to understand why they are necessary when your GMB is set up.
The importance of a GMB profile
In its map listing, the details about your Google hotel is obtained from your GMB profile.
When a user clicks on your listing, they will reach your hotel’s GMB profile where they will be able to access more information about your hotel.
It’s important to know that when a user clicks on ‘Book a room’ and makes a booking that Google gets a commission.
While on your hotel’s GMB listing, a user has the ability to:
- Browse photos of your hotel
- Check through your specific amenities
- Check prices
However, only the public information you post on your GMB listing is open to users.
You can add pictures, tags for your convenience, and a price list when you create your hotel GMB listing. To help your place obtain more clicks it is important to fill out your listing as thoroughly as possible.
How booking sites will boost the value of your hotel on the map?
Google doesn’t want to load its chart with hotels in the wrong areas.
Although the search engine primarily decides the location of your hotel by the details it extracts from your GMB (your location requires a listing), it also looks at the related information in important reservation places to check the location of your hotel.
A good presence on famous booking sites guarantees that your hotel is on your GMB profile. Google will then display your hotel more confidently in the map listings.
One significant thing is that Google does not recognize abbreviations of addresses. For example, if the address of your hotel is listed on one reservation website as 141 Bond Street and 141 Bond St on the next, the search engine would see this as conflicting information. You should ensure that all booking sites and other directories have your address consistent. Check your different profiles and edit existing inconsistencies in your specified address.
Google checks the importance of your map listing
Google shows feedback and an average rating of your hotel in its listing on the left of the map. With a great number of positive Google reviews, your listing will make people more attractive and help to increase your click rate.
Google can also sort hotels by average rating for its users. In many cases, in many filtered map searches a hotel that is poorly rated in Google does not even appear.
While your Google reviews do not explicitly affect your map ranking, the click rate of your listing does. With a large number of favorable reviews, the click rate increases.