How Can You Increase Your Page Authority For Higher Rankings?

    How Can You Increase Your Page Authority For Higher Rankings?

    You may know the word “PageAuthority” already. It is a concept developed by Moz, a company of SaaS, and it is used to estimate how well a web page ranks in the search results on search engines. It is based on the same data as “Domain Authority,” but PageAuthority forecasts page rankings, not domain level.

    Many advertisers and company owners use Page Authority (PA) scores to compare pages on their own sites as well as on other sites. With this ranking, companies will understand to whom they can compete and how to develop their own SEOs. We always search the website authority when deciding which sites we can work with for my company Due.

    Keep PA in mind that link metrics are needed so that you can try to enhance your score both on your internal and external link profiles. While you cannot affect your PA score directly, you may take some steps to significantly improve your chances to increase your PA and rankings. This post outlines 6 of the key steps that you can take.

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    Link building also takes place on a page stage, so you want to concentrate on your efforts. Since PA measures the ability of a certain page to grade, it is essential to create links directly to the optimised page.

    A large part of this phase would be the development of content with links. One of the best ways of doing this is to write more in-depth content to readers, bloggers, and journalists as a resource.

    Moz link study chart
    Chart courtesy of Moz

    As you can see from the above table, some content types are usually connected. The winners include:

    Users usually engage in questionable posts, videos and infographics. The content produced and shared should also be based on sound analysis. Give your audience several choices wherever possible to continue their analysis of a topic – whatever that is. The aim should be to create “informative opinion, authoritative content on current subjects or well-researched and evidenced content” to obtain the best number of links (as well as social shares).

    The management of links equity across your site is an important part of boosting PA. Of course, you have some pages with higher PA (e.g. your homepage) and some with lower PA. Fortunately, you can spread this authority through your site through strategic internal links.

    If you want to optimise pages, please make sure you connect to them from high PA pages. The key is to ensure that these internal ties are contextually relevant to the topic. This ensures a better user experience and increases the number of user signals, such as time on a platform and page views.

    If you are not sure which pages to connect from on your blog, you can use Open Site Explorer to support. This tool allows you to sort your inbound links with PageAuthority so that you can ensure that your low PA pages have as much authority as possible.

    3. Make sure that every page contains valuable material

    Increasing your Page Authority without great content would be extremely difficult. Short, “small” or new content (same-o, same-o) would be difficult to draw ties, with high PA or rankings impossible.

    Your contents should be thorough and detailed so that they cover all angles of the subject at hand. It must provide a unique perspective on the subject and be long enough to have the best chance to rank, while still having a good user experience.

    Searchmetrics optimal word count
    Graph courtesy of Searchmetrics

    Different bodies have tried to assess the length of a website to be rated exceptionally. Some estimated that 1,600 is the ideal number of words, some estimated this to be 1,500 and others said 1,200. Instead of being obsessed with a particular word count, just make sure that you cover the subject thoroughly.

    4. Work to increase your Domain Authority

    Every element of SEO requires both page-level and, of course, domain-level optimization. This is particularly true in the case of PA. When you build up the authority of your domain as a whole, the authority of your individual pages will also increase, particularly if your internal link structure is configured appropriately.

    The creation of your domain authority means that each of the steps in this post is followed with each page on your site. This means creating links to different pages on your web (do not forget to make deep connections!), eliminating harmful links, improving your internal link structures, etc.

    It also ensures that the site is technologically optimised, including online optimisation, a clean site layout, a correct URL structure, avoiding duplicate content problems, etc. If some of these technical elements are missing, it may be less efficient than you want to make efforts to create ties and increase PA.

    You can do all the hard work you do to create connections if you have spam links to your website. These poor connections will effectively eliminate the advantages of the good connections that contribute to a fall in scores, lower PA and even Google’s manual penalty.

    Open Site Explorer screenshot

    To detect these potentially dangerous connections, a link audit should be conducted on a regular basis. Take a look at the links that point to the page you are optimising, using a tool like Open Site Explorer, Majestic SEO and Google Search Console. See links around the web, links to anchor texts and links from pages in dubious industries (gambling, porn, etc.).

    Start by contacting the webmasters responsible for these pages to delete these ties. Request you to delete the links as part of your effort to optimise your web. If all else fails, note you can always use the disavow feature of Google to request the removal of those links from your connection profile.

    6. Use relevant Images

    Believe this or not, but the use of photos will affect your page authority quite a lot. The use of images – especially images of original content – can bring a range of benefits to your page.

    Page Authority

    The following are a few of the benefits of using images throughout your content:

    Page Authority

    Images can greatly increase the readability of your posts and contribute to your Page Authority.

    Insights of using images on articles:

    • Pictures make content easier to read: Written material can also be hard to read simply because huge text blocks can confuse your readers. Images are helpful because you can split your text with a visual link. In addition, it is much easier for readers to search your content. A reader should be able to easily search your page and get a clear idea of what it is. A picture that is important for your text gives the topic of your content a meaning.
    • Pictures can be shared further: People share visual content even more than written content. In addition, if you post a link to your content on your social media accounts, the images below will make the post more distinguishable to your followers and allow them to attract them to their content, making it more possible for them to follow the link to your page to read the content.
    • Images can enhance SEO: The use of photographs to accompany written content is appreciated by Google. However, the photos that you use can’t be identified by Google unless you use descriptive ALT text to tell Google what they are. Make sure that your photos are found in Google’s search engine by using strong SEO keywords in this ALT text, thus increasing your page’s capacity to generate more traffic.

    Last thoughts

    As with many aspects of SEO, the PageAuthority is not always regulated directly. There is no fast or simple technique to ensure success. Using the above 6 tactics, however, will give you a great opportunity to improve your ranking and page authority while increasing the authority of your entire website.

    In short ensure the list below:

    • Use internal linking strategically.
    • Write great content.
    • Disavow bad links.
    • Fix performance issues and broken links on your site.
    • Get rid of duplicate content.
    • Make sure your pages are mobile-friendly.
    • Keep your sitemap up to date.
    • Create a site structure that is clean and easy to navigate. In other words, don’t look at your site from the POV of a search engine. Instead, look at it from the POV of a person. Is your site easy to navigate from all devices? Does it contain information that’s relevant to your target audience?

    How are you going to apply this list? What other tactics did you use to raise the authority of your page? Share the following!

    Rajat Singh
    Rajat Singh is the Editor-in-chief at Bioinformatics India, he is a Master's in Bioinformatics and validates all the data present on this website. Independent of his academic qualifications he is a marketing geek and loves to explore trends in SEO, Keyword research, Web design & UI/UX improvement.

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