How do you make your YouTube videos stand out?
Best practises for an individual or an organization to make the most of video content and launch a profitable YouTube channel.
There are enormous channels in India, and COVID-19 has expanded, generating more unfairness. ‘Physical separation’ is catastrophic for off-line, or barely online societies due to the COVID-19 crisis. It was more difficult to obtain knowledge, access to food and education and coordinate with neighbours or link to the government for these ‘non-existing’ communities exponentially.
Video is one of the many great ways in which the social sector can now invest, as it amplifies collective voices. It needs no high levels of literacy, and unpublished storeys and simple realities can be captured. At Video Volunteers, we use group video as a tool to transform society.
There are different meanings of the video in the world, but it represents media from, for and across the communities for us. In the form of Group footage, young people and other local volunteers may also use a primary smartphone to capture evidence of the needs and work of their neighbourhoods, share knowledge with their peers and the outside world.
Below we share our comments, lessons and tips for the establishment or running of a YouTube channel.
1. A single YouTube channel is a simple starting point
Make a key channel
This means you do not break your audience. First, we thought of setting up several different YouTube channels, including separate channels, for different villages and for individual producers, so that they could establish their own “name” and their respective channels.
At the end of 2018 TOI have been awarded mentorship funding to the Google News Initiative. The mentors on YouTube have agreed that this is no positive thing — that our audience is broken up so widely, and individual correspondents won’t help to broaden their audience, since they’re on a platform with many subscribers.
2. Using the right Playing lists and tags
Organize geography, vocabulary, and unique themes based playlists and promote them with Tags and visual identity. You tell the viewers, and the algorithm will pick up, which unique geographies and issues you discuss.
3. Cleverly label your videos
It is a challenge to find content created by a single person if your channel has many people content (we have more than 400 people creating our content). Note that the makers of videos, their first and last name, often mark and sign them.
Then you can check for your first and last name in the channel to find all your videos. Different creators may therefore promote their own videos as if it were their own site. It is critical that videos are located and centralised.
4. Don’t get overwhelmed with the content
Many organisations want to record and create an archive using a YouTube channel. If so, a large amount of content will easily overwhelm you. In this scenario, it is very important to arrange your playlist.
You can also label such playlists as private, and then YouTube can be your main archive with an awesome, free storage system. Other organisations might face the opposite issue. With a single video, they start a YouTube channel — say, a well created promotional video.
Build playlists on your question of expertise with other good content on the site. This is also a way to reward other people who worked on the same topic.
While your raw footage can be transformed into watching video using a good framework, the number of videos on your channel is increasingly increasing. We haven’t had enough staff to promote every video. There are so many videos that come and go without any kind of ‘bang.’
5. Produce material for a large audience
Produce always-green content
This means that you will still be thinking about the subject that your video discusses. Install your video for a long-term topic that will still be relevant a year later, instead of offering a title to the news at the time.
Videos for explanation
Explainers are not profit-friendly formats and are also known as “how to’ videos. How-to services such as “How to access the NREGA” or “How to enrol with the widow pension scheme” are almost non-existent on YouTube in many Indian languages, which may help people access public welfare systems for the benefit of individuals.
Build a video series on a single topic
Focus on a topic you consider to be significant, which is especially focused on by your organisation or culture. For example, when we noticed that many of our correspondents reported about gaps in Swachh Bharat Abhiyan’s administration, we converted the video series ‘ODF Pass ya Fail’ to track whether the scheme was working for people from the village.
It costs the same to produce five videos about one issue as it does to produce five videos about five different subjects. Build a series of videos to share all the videos in a single playlist. This is an example not only of using content groups strategically but also of translating diverse voices into a common desire for change.
So, which is the best way to begin?
It is necessary to start your research for organisations who want to wet their feet with video. Identify a specific subject for your YouTube Channel, such as the issue of your non-profit operation, or the specific geographical region where you work (possibly a village, panchayat, or district). Job logistics as well: how long will the channel be uploaded? Who’s going to do that? How are you going to advertise it? Where are your audiences based — in India, elsewhere or a combination of them?
Next, take appliances into consideration. When your videos are created on a budget, existing smartphones will work well. We typically work where people have only very basic phones, so we give our trainees a collection of equipment. A tablet to film, screen and upload cost some INR 15,000, headphones, a microphone and a tripod.
Lastly, orient and strategically recruit your workers. The best way to start creating videos inside your company is often to make it a part of your communication team’s workflow. Hire a digital local who says she likes to make videos or spend time watching YouTube creators and streaming news shows if you make any new hire.
Develop video into the ‘homework’ technique when many people who do not gain find their volunteers and staff unable to perform their work on a daily basis. If you are searching for new activities for your teams, suggest shooting information or posting on-line videos from your team members to distribute information.
That’s all you need right now.
How do you make your YouTube videos stand out?