How to Setup Your WordPress Site to Feature In Google News and Google Discover?

How to Setup Your WordPress Site to Feature In Google News and Google Discover?

Google News aims to filter world news and make it easier for readers to read, understand, and use timely news in a way that is easy.

So for your website and site, what’s that about?

A lot of traffic, credence and strength.

You will read all the details you need to find out how to send your Website to Google News if this sounds like something you want on your WordPress website (and let’s be honest, who wouldn’t)

What’s Google News?

Google News is a news aggregator that tracks a personalizable flow of the last 30 days of news articles and stories.

This is more than that today, because stories from Google News may appear in other Google items, such as:

  • News Feed from Google (duh)
  • Part of the SERP “Top stories”
  • SERP Page’s “News” tab (like the one you have for images, so to speak)
  • Google Discover, a news feed from Google focused on an enhanced information graph that can generate customized results on the basis of the search history of a single user.

Here’s what Google News looks like:

What is Google News?
An example page of science stories on Google News.

Your site + Google News = traffic, credibility, authority. ✅ That’s an equation we can stand behind! 🤓 Learn how to submit your site to Google News with this guide

How to access Google News, Exploration, and News website?

Search engine functions in Google News separate from Google.

Lastly, the site search for updates and indexes those updates are sent out by crawlers. Google News does have crawlers, but mostly website indexes, and high-quality material, comply with or have been accepted in the past by Google News Content Policy.

Indeed, you had to send your site manually to Google News for consideration by December 2019. But as Google reported, this is no longer the case:

“Publishers are automatically considered for Top stories or the News tab of Search.”

google news eligibility

The official word from Google about being eligible for Google News

While everyone can access Google News, certain requirements such as:

You still have to satisfy

  • You must create compelling content every day. It has to be interesting news for your audience.
  • The Content Guidelines for Google News include written, accountable, authoritative, readable, technical, and quality guidelines.
  • You should never ignore the general guidelines on Webmasters which include content quality, content design, technical aspects of your site (with WordPress and a professional theme you can meet the requirements – simply make sure that it is loaded quickly).
  • It is time to start to send your site to Google News until you comply with these instructions. Later in this article, I’ll show you how to do it correctly.

Let me make one important point before that:

Do you need to send Google News to your site?

Yes and no.

Let’s just recap. Google revealed at the end of 2019 that the new Google News would bring something new to its table, in addition to other changes and a new UI:

“We developed a new technology to understand the story and then draw connections among people, places, and things involved in a news story.”

Google News’ latest technology incorporates different learning approaches, including BERT models.

How to Submit Your Site to Google News

Got to Google’s Publisher Center and click Add publication:How to add a publication to Google News

How to add a publication to Google News

Now, you’ll need to fill out some specific information. It’s all pretty self-explanatory:

  • Description of your site.
  • The category that best describes your site.
  • Primary language.
  • Website URL.
  • Point of contact.
  • Tracking (your Google Analytics code).

If you are using the same Google account for both Google News and Google Search Console, you can easily verify your site.

Just click verify in Search Console next to the Website property URL box:

Verifying your domain using Google Search Console in Publisher Center

And if you need more help, you can check out our GSC setup guide.

Next, you’ll be able to add an RSS feed to your publication, add a custom logo, and even set up Google ads if you’d like to monetize your content.

Once you’ve filled in everything that’s required and agreed to the terms and conditions, you’ll be able to publish:Publishing status for your publication in Google News

Publishing status for your publication in Google News

Told you it wouldn’t take long to submit your site (if you ignore the review process which takes 2 – 4 weeks).

AMP for Google News, do you need it?

No site included in Google News is needed for AMPs. However, without the AMP sites, a news-heavy website possibly lacks a significant amount of mobile search traffic.

If you have a site that publishes a number of news articles, then the carousel section in SERP which only includes AMP stories is worth implementing valid AMP versions of your articles.

You might want to keep AMP pages on hold for now, however, if you are interested in gathering leads through their material.

Google News Best Practices

Let’s recap the best practices you should pursue in Google News quickly:

  • Publish original material of high quality.
  • It is critical that the content is well written and attractive.
  • Release it daily.
  • The contents should be up-to-date.
  • Creates your titles as news items explaining the topic. Keep these news stories in mind and are not published like blog entries.
  • Separate your content to submit Google News only news products. Google News is not allowed to publish articles like how-to and work posts.
  • Using the accompanying videos.
  • Get many writers if possible.
  • Contact us and have pages about it.
  • To make it look like a news site, use the professional WordPress theme.
  • Build and learn how to use Google Analytics
  • Build a special Google News map.
  • Using Publish Center to administer your Google News publication.

How to Setup Your WordPress Site to Feature In Google News and Google Discover?

Rajat Singh
Rajat Singh is the chief Author at Bioinformatics India, he has been writing for the past 3 years and has a special interest in SEO, Technology, Health, Life Sciences and gaming.

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