Increase CTR & Rank: 5 Hacks Experts Are Using?

    Increase CTR & Rank: 5 Hacks Experts Are Using?

    Do you want to boost your organic CTR without creating content or building links? Using these five tactics today to create more traffic on the web while increasing search rankings.

    Description 30 seconds:

    • Issues to increase organic traffic on your web can be attributed to low organic CTRs.
    • Creative title tags help to make a good first impression on your blog.
    • To prevent truncation, restrict your meta description to less than 160 characters.
    • A well-optimized URL rich in keywords will increase organic CTRs by 45%.
    • Using the power of rich performance to snatch your rivals’ property from SERP.

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    Appearing on Google’s SERP pages is a must for any company that wishes to boost its online presence and to grow its market share. But if your goal is to increase your website traffic or sales, it is not enough just to appear on the first list. With Google moving from a search engine to a response engine, more and more search users finish their search without leaving the SERPs.

    To win at a zero-click time today, it is important that companies occupy more real estate in SERPs and search users more visually. If you have little chance of growing your organic circulation on your website, your problems can be due to a low organic click rate (CTR). Improving click efficiency is an important element in ensuring online success for Google and abroad on a long-term basis.

    So what can you do to boost the organic CTR on your site?

    If you operate an e-commerce store, run a cooking blog, or run your customer’s site, these five well-tested CTR improvements will improve your organic CTRs and increase your site’s targeted circulation.

    And the best part of that? All these methods are easy to use and are all under your fingertips.

    Let’s get started.

    Get innovative with your title tags

    Increase CTR & Rank: 5 Hacks Experts Are Using?

    There are three key elements in a typical organic SERP listing:

    • Headline: a blue clickable link showing the page title.
    • Description: A quick snippet of the contents of the page.
    • URL: the web address of a certain web resource.

    The title tag (headline) of your search listing is relevant for the search engine and its users. As an HTML feature, search engines use the title tag to better understand the details on the page.

    On the other hand, search visitors may use the title tag found in SERPs to give the first impression of their company. As it is seen in prominent blue, the way you build your title tag can be a click-through factor, affecting organic CTR.

    But search results are not the only areas that use title tags. Since the tag feature is in the HTML code of your website, your title will also appear at the top of your web browser table and when your content is shared through social media networks.

    So, how do you compose title tags to make tourists irresistible?

    Here are five basics for your title tag writing

    Target for 35-55 character title tag length

    Title tags between 15 and 40 characters have the highest CTR according to research carried out by Backlinko. However, a title such as this can be a challenge – how do you match the keywords and make the title tag convincing?

    In my experience, a title tag has a range of 35-55 characters. A length in such a range keeps the title tag short and punchy and guarantees that search results are not truncated, which normally occur at about 60 or 600 pixels.

    To check the title tag length, use tools such as SERP Simulator and SERP Preview Tool.

    Bring your main keyword closer to the start

    The preload of your title tag with your target keyword increases the visibility of that keyword and increases its value. Furthermore, most users typically see only the first two words of each headline. Initially placing the keyword helps to make the keyword simpler, and hence becomes more important for SERP scanners.

    Never stuff keywords

    Although placing keywords is crucial, avoid titles that are filled with irrelevant keywords or variations of your target keyword. Title tags full of keywords are not enticing for users to search and are CTR killers.

    Further emphasis on capitalization

    It is general practice to write best practices to capitalize on the first letter of any word in your title tag. Consider capitalizing on the often uncommon term to make the title tag stand out even more and highlight high impact terms.

    Reduce the use of stop words

    You should avoid terms such as “a,” “the,” “on,” “or,” and “etc.” from adding needless lengths to your already limited character line. Use high impact, power words like greatest, unique, crazy, etc. to better place your title tag.

    If the art of title-tag writing is perfected, it’s time to move into the next step.

    Optimizing your Meta-Description

    Optimizing your Meta-Description

    The snippet below the headline in the SERPs is sometimes (but not always) taken from the meta description of your website. In addition, an HTML feature is intended to summarize the content of a web page in a meta description.

    Also Read: 5 Fast and Simple Ways To Rank Your Page

    And like your title tag, a well-written meta description will affect CTRs positively.

    This can affect 43% of search users to click on your website. And, when you click on organic search results vs. paid ads, nine out of ten search users give meta descriptions to attract attention to your pages.

    How to characterize the ideal meta?

    Start by looking at SERPs in the writing of the most convincing meta description for search results. Overviewing what your rivals do can help you better determine what descriptions are appropriate for your target audience.

    This is a fast checklist you can use to ensure you can highly click on your meta description:

    • Stick to Google’s optimal length

    To optimize your meta description, be sure to keep the page’s summary under 160 characters and 130 characters for mobile searches. 

    • Add your most important keywords

    Be sure to include your target keyword(s) in the description so they get highlighted in bold within search results.

    • Write descriptive copy

    To further create snippets that entice search users to click, avoid generic descriptions as much as possible.

    • Don’t duplicate descriptions 

    The pages of your site should have unique meta descriptions. Duplicating descriptions can cause Google to penalize your site.

    • Include a call-to-action
    • To add value to your description and entice more clicks, write your description with advertising in mind. 

    If you have a lot of pages on your site, just focus on optimizing the most important pages. Why is this you would ask? 

    Because Google ignores the meta description tag for 63% of queries. Focussing your efforts on pages getting little SERP visibility is not worth the time, especially when Google’s descriptions perform equally well, and sometimes better than custom descriptions.

    Now that title tags and meta descriptions have been addressed, it’s time to turn our attention to URLs.

    Using clean descriptive URLs on Posts

    Using clean descriptive URLs on Posts

    Your page URL is the third element in a typical search listing. And studies have shown that an optimized, high-keyword URL can increase organic CTRs by 45%.

    After all, wouldn’t you like to click on when it comes to search results URLs instead of (=5754225)? P=996?

    So what are the steps to make click-friendly SEO URLs?

    The first step is to include in your URL the exact keyword you want to target.

    Do not use special characters, stop words, and numbers when writing your URL. Special characters such as an ampersand or “&” and numbers are better suited to your header tag or title tag. Make sure that you only use small letters and hyphens to distinguish words instead of underline them.

    Finally, keep your URL short. There has been a link between shorter URLs and higher rankings in some reports. The total URL of the top ten pages is 66 characters.

    Now that you understand the basic SERP strategies for CTR results, let’s discuss two advanced techniques that you can begin to use on your web.

    Turn your title tag into CTR unicorns

    While it can be tempting to simply write a title tag and forget it, you must continuously refine your title tags to get the best results in your organic listing. As Larry Kim shows, new variations need to be tested and their performance measured.

    The best way to optimize your title tags is to check the worst performers on your site. We’ll call your donkeys these title tags. The best way to test the title tags is by going to Google Search Console and downloading your query info.

    When you have your query data, compare the graph with the average location for all queries in the organic search that you identify. Apply to your graph a trend line.

    Target the keywords below the graph curve now that you have your graph. These are the largest donkeys on your site, the pages with the most impressions, but they give less than expected CTR rankings.

    To optimize your efforts, consider doing some “blitz testing” of Google Ads rather than testing and comparing their output over time.

    Blitz research allows you to create a collection of promotional materials for the website that you optimize and test at least 10 different headlines. 10 headlines are the minimum for blitz testing because it gives you a better chance to find the best headline for your audience.

    Use your title on your re-optimized page to find your statistical unicorn from the Google Ads test.

    The last hack we are looking at would not only add more attention to your chart, but 2.7x more traffic from organic search has also been seen.

    Leverage Rich Snippets

    Leverage Rich Snippets

    By using the power of rich snippets, your listing will occupy more SERP property and improve the visual elements of your SERP result, helping your site increase its organic CTR while fulfilling your search.

    To have success with rich organic search snippets, it is worth knowing the most common schematic types. Although dozens of numerous rich snippets are available, not all can be customized for your company. Some are event-specific information such as flight information.

    The most common types of schemes which work for most SERP companies include:

    • Review snippets: Displays a star and numeric rating below the meta description.
    • Recipe rich data snippet: Provides a step-by-step overview of a specific recipe.
    • How-To snippets: Provides step-by-step instructions for a specific task.
    • Sitelinks: Adds navigational links to key pages on your site below the meta description.
    • Search box snippet: Displays your site’s internal search box within SERPs.
    • Product snippet: Displays product information (price, reviews, stock availability) in SERPs.
    • Video snippet: Displays video information (thumbnail URL, upload date, transcript, etc.) in SERPs.
    • FAQ snippet: Presents commonly-asked questions and answers in the search results.

    Follow this seven-step process to publish structured data on your website now that you are better aware of the type of rich snippets available for you:

    • Visit the Structured Data Markup Helper of Google.
    • Select the type of snippet you want to create.
    • Paste to the markup helper your URL or HTML source.
    • Highlight the elements of the page that you wish to include in the structured data.
    • Click the button Create HTML.
    • Copy and paste the structured data created on your HTML page.
    • Check out and test in a Google Rich Results Test your new rich snippet.
    • After you have run your exam, your schema markup generates a report showing your rich snippet’s eligibility. The information also displays any bugs or alerts that must be resolved before your page is written.

    It should be noted, however, that validating structured data in the code of your page does not automatically ensure that your search listing displays a rich snippet. Google will always provide the best search experience for the search user that may not require a rich snippet at times.

    It’s your turn now

    Through using the above techniques, your site will become more organic. This can contribute significantly to greater online success in general and ultimately to increased website conversions. Moreover, the strategies provided here increase the traffic on the site without creating additional content or links.

    The adaptation of these tips and tactics to your website enables your brand to remain competitive in the current zero-click search landscape with organic clicks.

    And the best part of that? Any company can use any of the tactics listed here, regardless of SEO experience or marketing budget.

    Rajat Singh
    A Bioinformatics Masters degree from the G.N Khalsa Science and Commerce College (Mumbai). Blogger by choice and an enthusiastic person with a technical background and passion.

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