How To Set Up Instagram Shop?

    How To Set Up Instagram Shop?

    Marketing on Instagram is important for e-commerce companies and bloggers.

    It’s not like a carpenter deciding wood saws using Instagram to advertise the stuff.


    Especially if you are aware that more than 500 million Instagram users use the platform every day and 50% of them are tracking at least one company.

    Moreover, Instagram is keen to move further into e-commerce.

    Whether it is the endless updates to Instagram Shop or the launch of a checkout button, e-commerce shops must stay up or risk being left behind.

    But what is an Instagram Shop, how are you going to help your company grow and how can you create it?

    Read on to learn.

    What is an Instagram Shop?

    You can combine your product catalogue with your Instagram profile with an Instagram shop. This, in turn, enables you to directly advertise your goods to Instagram users by postings, stories, explorations and a special Shop tab on your profile.

    Let’s look at examples of how shops work in Instagram.

    The picture below shows the MVMT brand and the Instagram Shop tab. This enables users to see all their items without leaving the Instagram app when they visit their profile.

    Instagram Shop Profile Tab

    Instagram Shop items can also be marked in your posts in the same way you label a friend.

    This adds a picture with a small shopping bag symbol.

    Then you can see the prices for items listed and tap the product labels to see product pages when you tap the picture.

    Instagram Shop Post Example

    Up to five items per picture or 20 items per carousel can be marked.

    Whenever you label a picture with your items, the material appears on your Instagram company profile in an exclusive shopping feed.

    In Instagram Stories, you can also advertise your products!

    The image below shows a consumer who views the storey, taps a product sticker to get more details and then shop.

    Instagram product stickers

    Only companies in some countries have product stickers available. You can use the stickers with photographs, videos, highlights and even swipe-ups if you’re based in one of these markets.

    Instagram Shop pages have everything a user might want to know before a product is purchased, including:

    • The product’s name
    • Pictures of product
    • A definition of the product
    • The commodity price
    • A link to your website to view the product.
    • Products connected

    3 Key Benefits to Setting Up an Instagram Shop

    1. It Reduces Friction and Makes Shopping Easier for Consumers
    2. It Allows You to Promote Products Directly
    3. Expose Your Products to Users with a High Purchase Intent

    How to start your Instagram Shop?

    You first need a Facebook Shop to start an Instagram Shop. This is because Instagram directly pulls your Facebook product details into your Instagram shop.

    Also Read: How to get rid of the Instagram shop?

    There are a couple of moving parts you have to incorporate and Instagram will take time to approve your account. As you know now, though, it’s worth the hassle completely.

    So let’s dive in.

    • Confirm eligibility
    • Convert to a business account
    • Connect your Facebook Page
    • Upload a product catalogue
    • Complete account review
    • Turn on Shopping
    • Make content actionable


    If your business ticks all of these boxes, you are eligible and able to set up Instagram Shopping.


    Convert your account to a business account. Once you have a business account, you can add in relevant business information, such as opening hours, business address, phone number and a link to your website.


    Follow these steps to link your Instagram business account to a Facebook Page.

    1. Go to your business’s Instagram profile
    2. Select “Edit profile”.
    3. Under the “Public business information” section, select “Page”
    4. Choose a Facebook Page from your Pages that you’d like to connect with.
    5. If you don’t have a Facebook Page, select “Create a new Facebook Page”.
    6. Note: Facebook Page Shop is not required, only a Facebook Page.


    Instagram Shopping is powered by your product catalogue. There are two ways to connect a product catalogue to your Instagram business account:

    CATALOGUE MANAGER is the “do it yourself” method found within Facebook Business Manager.


    E-COMMERCE PLATFORM PARTNER is an integration through one of our certified e-commerce platform partners such as Shopify or BigCommerce


    Once you’ve connected a product catalogue to your Instagram and have products in your catalogue, submit your account for review by following these steps. Account reviews typically take a few days but sometimes can take longer.

    1. Go to your business’s Instagram profile and tap 
    2. Select “Settings”.
    3. Sign up for shopping
    4. Follow the steps to submit your account for review.
    5. Visit “Shopping” in your “Settings” at any time to check your status.

    Some businesses may be notified that additional information is necessary to prove ownership of your website domain. If you receive this notification, follow the steps to complete our domain verification process to submit your account for review.


    Once your account is approved, you can turn on shopping featuresNote: If you don’t see Shopping in your settings, your account is probably still under review or hasn’t been approved for Instagram Shopping.

    1. Go to your business’s Instagram profile and tap 
    2. Select “Settings”.
    3. Tap “Business” and then tap “Shopping”.
    4. Select the “product catalogue” that you want to connect to your account.
    5. Select “Done”.


    Now that you’ve enabled Shopping, you can use product tags to highlight products in your photos and videos across feed and stories.


    To tag products within an Instagram post, start by uploading a photo as you normally would and follow the below instructions before posting:

    1. Tap “Add photo”.
    2. Add a caption.
    3. Tap on “Tag products”.
    4. Tap on the photo.
    5. Search for a product.
    6. Select product.
    7. Tap “Done”.
    8. Tap “Share”.


    Immediately after you’ve chosen an image for your story, follow the below instructions before posting:

    1. Tap the sticker icon in the top right-hand corner.
    2. Select the product sticker from the sticker tray.
    3. Select the product from your catalogue that you want to feature.
    4. Move the product sticker to where you would like it to appear on your story.
    5. Change the text colour of the product sticker by tapping the sticker.
    6. Share your story

    How To Set Up Instagram Shop?

    Rajat Singh
    Rajat Singh is the Editor-in-chief at Bioinformatics India, he is a Master's in Bioinformatics and validates all the data present on this website. Independent of his academic qualifications he is a marketing geek and loves to explore trends in SEO, Keyword research, Web design & UI/UX improvement.

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