How to get your website featured in Google News?

    How to get your website featured in Google News?

    Would you like to know how to get your content in Google News? Learn the guidelines and get tips and best practices here.

    As Google continues to dominate the market in search engines, website owners are still actively searching for new ways to get traffic from there.

    Listed on Google News is a brilliant way to pay greater attention to your content, thanks to Google’s increased exposure.

    In the past, multiple steps had to be taken to list Google News.

    However, Google updated its policy at the end of 2019 and removed the obligation to send your site.

    Rather, Google says:

    “Publishers are automatically considered for Top stories or the News tab of Search. They just need to produce high-quality content and comply with Google News content policies.”

    However, practical recommendations and guidance on the eligibility of Google News from the past still work today.

    So, how do you get your search results content in the top stories section?

    This posting is for you if you want to know how to get your newsworthy website material in Google News.

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    What is the Google News?

    Google News is a vertical search engine computer-generated that gathers and adds news reports and headlines from thousands of sources of information around the world.

    Google shows them based on a range of variables, including user expectations and desires, importance, the freshness of content, and authority.

    While users can access Google News directly through, in Google’s main search results pages, news articles can also be displayed prominently.

    What is the Google News?
    Here’s an example of what the Google News home screen looks like (the default view is Top stories and is driven by location, as well as user preferences):

    Take note of features including:

    • The functionality of the search bar (typical search engine use).
    • Filtration (region and news type i.e. modern, classic, headlines, or compact).
    • Navigation on the hand (quick topic filtering functionality).
    • Weather app.
    • Widget for position and preferences (displaying local news based on preferences and location data).
    • Picks of the editors.
    • Top Tales (region set and global).
    • Recommended for you (user behavior and preference-based data).
    • Industry.

    Why do website owners want to get into Google News?

    From a holistic perspective, the obvious response is to increase brand/expert/service scope, exposure, and traffic (some of which will ultimately lead to increased sales and end results).

    However, in fact, the answer is more complex.

    More than 60% of people have faith in Google News over other news sources.

    This degree of confidence opens up a wider market benefit beyond conventional search metrics of views, traffic, and revenue when combined with the above-mentioned results.

    Trust can be the main online difference between brands and websites, with an effect on user behavior at both pre-click (advert) and post-click phases (website).

    Inclusion in Google News is another way for many organizations to learn more about current and future content.

    If you spend a lot of time, money, and energy in every area of your website, you must make it hard for your investment in return.

    Guidelines to get into Google News

    As with all search results from Google, your content can be included and rated highly in Google News in compliance with guidelines and best practices.

    In these sections, we concentrate on the key rules that you must follow to ensure that Google News has some chance of success.

    General Guidelines

    Content Types

    As you can imagine, the material should be timely for the Google News audience and appropriate and of perceived interest.

    Some contents not protected by this group include tips and advice, work ads, and content only for details such as weather and stock prices.

    Originality and reading ability

    Material must be concise and original.

    If your website has a combination of self-generated and aggregated content, this has to be clearly differentiated. Otherwise, none of it can join (or remain in) Google News.

    In addition, content must be written accurately and without unnecessary distractions such as ads, videos, etc.

    Awareness & Trust

    Content representing industry-leading experience is more likely to join Google News.

    This content should include a clear perspective based on knowledge and experience in the area.

    Trust signals such as a physical address, author’s support, and telephone numbers should be provided.

    For more, see the full list of Google News general guidelines.

    Technical Guidelines

    Google uses algorithm-based processing as it finds and records Google News articles and many technological factors have to be fulfilled.

    Many of these are standard SEO classification variables and some directly apply to Google News.

    Make sure that:

    • The content of URLs and anchor links is special and permanent.
    • Content is only available in HTML format. You cannot crawl or view PDFs, JavaScript, or other types of content. In most cases, digital material will not be used (YouTube is sometimes the exception).
    • For search engine bots, the domain on which the content is hosted must be available.

    To learn more, read the full list of technical guidelines.

    Quality Guidelines

    Quality is present in all facets of Google ethos.

    If you are not sure what defines content quality, please see the Webmaster Quality Guidelines. Look critically at your content, so that you can compare it with the top sites on the same topic.

    Ensure that the material exceeds fundamental requirements such as depth, variety, opinion, experience, confidence, and statistics.

    At this point, it is worth emphasizing again that Google News recognizes news content only.

    It is a bad tactic to try to get all of your pages and you are doomed to fail.

    In most cases, the contents are industry-specific and company-neutral because they are not marketing or PR-based.

    Although expert quotations and opinions can be used, it cannot be a commercial advertisement or promotional item.

    Google News Tips & Advice

    There are a variety of other strategies to help you view your content in Google News.

    Here are some of the most convenient ones.

    Do the basics correct

    There are wider fields that can positively affect your eligibility and placement for Google News, many of which are intended to correct the basics.

    The quality of the news should be clearly marked as such. It needs to:

    • Have a single subfolder (e.g.
    • Each news article requires a descriptive URL that represents the subject matter.

    New content must be available, loaded, and information-rich quickly. It should also be of importance, topical, factually validated, and independent of sales tones.

    You should publish news regularly and reliably – one day, for example, every week or every day, instead of 10 journals, and then not for one month.

    Make the content easy to read, exchange and connect – the best signals from the content come from the user.

    News Sitemap

    You are able to monitor or exceed the Google Guidelines requirements by developing a specific sitemap for Google News, and by sending this directly to Google and highlight those that will most likely produce the results you are searching for.

    As with all sitemaps, Google can speed up and increase success rates by locating and showing your content inside the search results.

    For example you can check our news sitemap.

    Mobile Accelerated Pages (AMP)

    At the top stage, AMPs are web pages that have almost every sort of non-text material that could lead to slow loading.

    AMPs are predominantly for publishers, as people want to digest news content fast, on the move, and using almost any device and varying levels of internet connection.

    Submitting Your Website

    While submission is no longer required, signing up and submitting your site via Google’s Publisher Center does provide some additional benefits as described by Google:

    • Content and branding control: Design, brand, and customize your publication’s sections and content in Google News.
    • Monetization opportunity: Run ads inside your content area in the app. Google News supports ad serving via Google Ad Manager, including premium solution ads. Publishers can use paywalls in Newsstand through Subscribe with Google.
    • Placement eligibility: Publications with business terms are eligible to be in the Newsstand section of the app (in applicable countries/regions). We do not guarantee placement. Publications are independently selected for Newsstand by our merchandising team based on promotional timing, quality of user experience, and relevance to the promotional theme.

    Google traditionally used a meta news tag (meta name=”news keywords”) and publishers pick to classify the topics of its papers.

    With the inclusion of Google News more sophisticated and AI-led, Google depreciated both features.

    Also Read: How to check if your website is Adsense ready?

    The move discouraged publishers from misusing the tags and made the best practices mentioned above even more relevant.

    Read Google News: a Recap

    There is no question that Google News provides many advantages and can give your website a starting point for highly competitive search results.

    It cannot be emphasized enough, however, that Google only allows news content.

    Your content must be reliable, original, timely, appropriate, and of Google News Audience interest.

    Make sure that all the above guidelines (general, technical, and quality) and best practices are followed, and you will be ready to include your newsworthy website material in Google News.

    Rajat Singh
    Rajat Singh is the Editor-in-chief at Bioinformatics India, he is a Master's in Bioinformatics and validates all the data present on this website. Independent of his academic qualifications he is a marketing geek and loves to explore trends in SEO, Keyword research, Web design & UI/UX improvement.

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