How To Get Traffic From Google Web Stories?
There is plenty of opportunities for Google Web Stories to share your storey, inspire people to link to and get to your own website. Here’s why you need to use them…
Every documented culture has stories to tell in human history. Some would actually suggest that we are addicted to stories. Even experts think that’s how the universe makes sense.
According to brand coach Celinne De Costa, storytelling is also the future of brand marketing in this Forbes post. And in her thinking, she’s not alone. Also, anthropologists agree that telling stories is important to human life.
One of the most impressive characteristics of storytelling is its intrinsic participation. And this is why leading brands are increasingly using storytelling as a marketing method. It invites people to contribute, comment and involve themselves.
Stories began on Instagram and then widened to other social media. But Google isn’t one to be left behind, of course. That’s why they launched AMP stories in 2018 and have since renamed them to Google Web stories.
You want this immersive experience to be incorporated into your own website? Let’s talk about all this and how you can do it…
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What Are Google Web Stories?
Google Web Stories are a type of short, easily consumable content powered by AMP (accelerated mobile pages) technology.
They can be the contribution of an organisation to the swift and highly engaging storytelling format that has opened the field of digital marketing.
Unlike Instagram or Facebook Stories, it’s an open format. It can also be distributed or released freely on your website (particularly in WordPress).
Google Web Stories, like other storey tools, offer a range of features, like text, videos and graphics. The objective is to make brand stories sufficiently interactive to attract and engage your target audience.
What are Google Web Stories’ benefits?
Due to the engaging nature of your stories, they encourage you to present your product or service in a way that not only shows how you can resolve people’s problems but also makes them feel as if they are involved.
The objective of using this form of content is to draw your target audience’s attention and force them to take the desired action.
Let’s look at some of these stories’ most significant advantages…
1. They provide you with a competitive advantage
There’s a storey behind it when you grow your brand. And you should use your brand storey to understand what makes your product or service special and why it’s worth purchasing.
Use the storey to present your business idea’s specific value proposition. Make it related when you say the tale. Call on real-life scenarios for your target audience.
2. Traffic to your website
Of course, we all want to use as many traffic outlets as possible to meet the largest number of people.
Since Google Web Stories are combined with Google’s powerful search engine features, this format enables you to get your content as many web users as possible.
Your stories will appear in the search results of Google, such as Google Discover and Google Images. And if you can optimise your content, you can achieve a high level of traffic.
Since the stories are completely customizable, you can use the opportunity to add ties and a strong call for action.
3. You call on emotions
A Harvard Professor study concluded that 95% of the purchase decisions of consumers are focused on unconscious thinking and emotions are an important driver of buying decisions for customers.
That is why stories like this are the best way to attract the target audience’s emotions. It has important consequences for every company’s branding, sales and marketing activities.
4. Your story content is yours
The material you create is not yours when you share stories on Instagram or Facebook. Your ability to share therefore is restricted only to what the social media networks allow.
You have content with Google Web Stories, so you can share it on any site you want. This would also open up more ways for web users to find you.
With this type of creative power, you have unlimited choices for optimising this marketing tool.
5. They make the brand more human
The most successful marketing strategy will stimulate people’s emotions and make them feel like your company has a bigger goal. Think, for example, how Google positioned itself as a company founded by a visionary team.
Empathy is an essential part of the marketing game. People want to help caring businesses. You can use stories, for example, to show people that you are concerned with improving life or protecting the environment.
6. It’s fun for you and your audience to enjoy
There is no doubt that social media have been taken over by stories. The VidMob State of Social Video report also supports this argument that 70 per cent of Instagram users view stories on a regular basis.
It motivates your audience to view your content by making your stories engaging. And your dynamic and interactive content will keep you looking for more.
Fortunately, these stories are just as enjoyable to create for your audience. You can use a lot of drag and drop tools; it is very intuitive.
Best Practices for Web Stories
Now, let’s get into the best tips to improve your traffic using Google Web Stories.
1. Focus on First Top Post
Google likes to reward valuable content with search engine results. And when you enter your material, you can build stories for the top posts in order to make your website more traffic.
Stories offer a new forum for your talents to shine in order to achieve more organic rankings.
Name Your Stories Effectively optimization is the core of any successful SEO strategy, and your stories are no different. At the same time, make the title of your stories not only inventive enough to attract the audience’s attention but also to maximise keywords.
2. Creating great content
Concentrate on supplying your stories with valuable content and ensure they add value to your target audience. That’s how you get them to expect you to receive more material.
The success of social media stories is played by Google Web Stories, so capitalize on that!
It is a perfect tool for giving an insight into your company and for “talking” to your audience. There are polls and questions that enable you to communicate with your target audience in two directions.
Tips for Creating Google Web Stories
Google recently released a plugin for Google’s WordPress web stories. So, if you have a website dependent on WordPress, you’re in luck!
This plugin makes it easy to create tales. It has a drag-and-drop GUI and models from which you can select. And a novice can do one.
For those who use a non-WordPress CMS, you need to create your stories by using third-party software.
The Google Web Stories interface is very similar to Canva or Photoshop. You should follow these steps once you are set up:
- Name your storey with your goal keyword and optimise it.
- Add graphics layers, text, images, shapes, etc.
- Add a Swipe Up CTA to link to your website.
- Use a range of font options to add text to your slides.
- Add media. Add media. Add alt text to each picture for improved optimization. You can also add any other interactive features you like at this stage.
- Edit the settings including the various elements scale, location and alignment.
- You should check out Yoast’s post when you are looking for a detailed guide on how to use the latest WordPress plugin.
Storytelling is a valuable medium for companies to market. It’s just as effective as the storey you want to say, however. Google Web Stories serve as a great connector for the viewer to act. Be sure to master and use the building blocks for effective storytelling.
You will bring life to them by integrating stories into your marketing materials. Use them to develop your brand’s great customer experience – one to link your campaigns easily and to encourage your audience to take part in your journey.