How To Add Google AdSense On Your WordPress Website?
Google AdSense is one of the most common methods of monetizing your website/blog.
It enables you to automatically sell and get paid for the ad space on your website to advertisers. AdSense is one of the fastest ways to get money online on your website.
In this post, we’ll show you how to add Google AdSense and some good practices and tips in WordPress to improve your earnings.
What’s Google AdSense about?
Google AdSense is a Google-based advertisement network that enables bloggers and website owners to earn money by displaying their websites’ text, images, video, and other interactive ads. These advertisements target the content and audience of the website, which makes them highly significant.
Google AdSense is awkward since you have no company with advertisers or concerns regarding raising revenue. Google handles and maintains advertisers’ partnerships. You collect the check, take the administration fee and give the rest of the money to you.
AdSense offers cost-per-click ads (CPCs) which means that each time a user clicks on your website, you earn money. The amount per click earned varies depending on a number of factors.
Starting with AdSense
You must first sign up for a Google AdSense account. You can use your current password to register if you have a Gmail account.
You will have to wait until the Google AdSense team reviews your submission. Some publishers may take a few hours to a few weeks.
If accepted, you will be able to log in to your AdSense account and obtain your ad code. This is the code you need to screen advertisements on your website.
Recently, Google AdSense announced auto ads, which means that you only add one piece of code and Google decides automatically when, where and how many ads to display on every page.
However, most publishers do use the manual method to put advertisements on their websites individually.
We’re going to demonstrate both approaches to you. We suggest that you first start with the manual ad placement. You can play with auto ads to compare them yourself once you have started earning.
1. Place Google AdSense ad code in WordPress manually
You will begin by clicking on the Announcements menu in the left column and moving to the Ad Unit tab. You must click on ‘Build New Ad’ from here.
You are asked to pick a form of ad. You may pick “Show ads,” “In-feed ads,” and “In-article ads.”
If you are unsure, then start with the display ads.
Next, you need to provide a name for this ad unit and select the ad size and type.
The ad name is used only for internal purposes, so that you can call it “SiteName Sidebar.”
The next choice is to pick the ad size. Although Google offers a wide range of ad sizes, certain sizes are recommended as they are the most common among advertisers.
You can also choose whether your ad is responsive or set. We suggest that you pick reactive ads, as they work well on any platform and screen size.
Next, press the Continue button.
AdSense now generates your ad code. It includes the special ad unit ID and editor ID.
If you have a Google AMP edition on your website, you can copy the code for your AMP pages as well.
Only copy and paste your ad code into a plain text editor such as Notepad or TextEdit. In the next step, you will need it.
2. Install code automatically using Google Site Kit
Site Kit is Google’s official WordPress plugin to help people find and use their website. Site Kit is the one-stop solution for deploying, maintaining, and gaining insights from vital Google resources to ensure that the website is effective. It offers authoritative and up-to-date insights on the WordPress dashboard for easy access from various Google products, free of charge.
THE BEST OF GOOGLE TOOLS TO WORDPRESS
Site Kit contains powerful features that allow seamless and versatile use of these Google products:
- Simple to understand statistics on your WordPress dashboard directly
- Many official Google Tools numbers, all in one dashboard
- Fast setup for several tools without editing your site’s source code
- Metrics for the whole site and for each article
- Quick to handle, granular permissions throughout WordPress and various Google products
SUPPORTED GOOGLE TOOLS
Site Kit shows key metrics and insights from different Google products:
- Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in search results, and what query they used to search for your site.
- Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
- AdSense: Keep track of how much your site is earning you.
- PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
- Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
- Optimize: Use Site Kit to easily set up Optimize- no code editing required. Then, set up A/B tests in Optimize.
Setting up Site Kit by Google
- Download the official plugin from WordPress plugin store.
- Install it on your WordPress site.
- Connect it to your google account & google manages everything for you at one place.
Five steps to improve your Google AdSense clickthrough rate
Are you having issues with your clickthrough rate? The clickthrough rate is the percentage
of impressions that lead to a click. A drop in CTR can be caused by a site design that is not optimized or by poor targeting.
We will share 5 tips that you can go through to improve your CTR.
Viewability and Active View
Active View Viewable is a useful metric to find out how many of your ads are actually seen by visitors. Review the ad sizes reports with Active View metrics selected to improve your ad placements.
Compare platforms in reporting
Users accessing your site from different devices may have different revenue trends.
When analyzing your reports, click on Platforms to understand the same.
For instance, a drop in mobile-only might indicate bad ad implementation. You should note that changing the layout of your site can also impact CTR.
Make sure your site is optimized for mobile ads constantly switching to responsive ad units.
You can also compare ad units within specific platforms by adding platforms as a secondary breakdown in reports, which will provide you further insights.
Check for Confirmed Click
If your CTR has a sharpened increase on mobile, your site may be impacted by Confirmed Click.
This is when our system has determined that the ads on the impacted sites are generating unintended clicks on mobile.
By introducing the second click, Google improves the experience by letting the user confirm they’re intending to visit the advertised page.
You can learn more about Confirmed Click from the article here.
Review your ad implementation
Review the recent changes in ad locations for your five top ad units.
Also check your ad code, especially if you have modified it because this will impact your ad serving and therefore your revenue.
Check your account for crawler errors
If the AdSense crawler can’t crawl your site, we will be unable to match relevant ads to your pages.
Adding Google AdSense your blog is a very simple process and replicating the above option is also a good idea if you don’t want to explore the tool.